where ideas grow!
Posted by aaron on 02/19/2009 under print | 
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This is one of many promotional ads for the J-400 series spas. This ad was published in Pool and Spa News magazine. In addition to the ad, it was also one of the first ads that promoted the 50th year of the Jacuzzi pump with the logo.
Posted by aaron on under illustration, print | Comments are off for this article
This poster was made for a dealer that sold Jacuzzi Hot Tubs to the University of Louisville swim team. I illustrated and designed this poster on a tight turn around. It was a fun project to do because that art direction was open (with limited manditory elements), and the quick turn around.
The Process:
I gathered the logos, looked at some swim photos from a stock image site, and laid out the text. The copy was provided by the dealer, so the main part was illustrating the idea that the dealer is connected to the university.
Posted by aaron on 02/08/2009 under branding, illustration | Comments are off for this article
Sundance Spas was developing a waterfall and needed a name. The Marketing department (housing the graphic department) came up with a name, The Aqua Terrace. I worked closely with the industrial designer of the waterfall to come up with a logo…this one. In the next few post I ‘m going to try and post “the process.” Just to give you an idea on how i got to my conclusions, and look forward to your feed back about it.
