Posted by aaron on 02/19/2009 under illustration, print |

This poster was made for a dealer that sold Jacuzzi Hot Tubs to the University of Louisville swim team. I illustrated and designed this poster on a tight turn around. It was a fun project to do because that art direction was open (with limited manditory elements), and the quick turn around.
The Process:
I gathered the logos, looked at some swim photos from a stock image site, and laid out the text. The copy was provided by the dealer, so the main part was illustrating the idea that the dealer is connected to the university.
Posted by aaron on 02/08/2009 under branding, illustration |

Sundance Spas was developing a waterfall and needed a name. The Marketing department (housing the graphic department) came up with a name, The Aqua Terrace. I worked closely with the industrial designer of the waterfall to come up with a logo…this one. In the next few post I ‘m going to try and post “the process.” Just to give you an idea on how i got to my conclusions, and look forward to your feed back about it.
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Tags: aqua, branding, feature, hot tub, logo, spas, sundance, sundance spas, terrace, water, waterfall
Posted by aaron on 02/07/2009 under branding, illustration |

This logo was created for Jacuzzi Spas to celebrate the 50th anniversary of the Jacuzzi pump. A seal was made to place on every spa that was made that year, and all the promotional material.